About some linguistic means of manipulative influence in virtual media space

Abstract

The role of the Internet and the foundation of a virtual picture of the world, and its influence has been described. The problems associated with the phenomenon of virtual communication have been looked out. The notions of virtuality and virtual reality have been explained. Specific influence of modern technologies on the structure of communication, which sets a new level and type of interaction have been observed. Socio-cultural transformations of the modern society and its communication has been observed. It was pointed out that the increasing attention is paid to the components of the pragmatic situation that affect the formation of different types of text, the author's intention and the communicative-pragmatic effect. Media information is activity carried out by the subjects of mass communication, and motivated by a specific goal, depending on which it acquires pragmatic meaning. The role of media linguistics is an integral part of general linguistics has been distinguished. Language manipulation is used in especially actively in the virtual campaigns, ideological propaganda, print and television media. Linguists take interest in the phenomenon of manipulation is due to the fact, that its influence is carried out by means of a natural language. Contemporary understanding of the word manipulation has been given. The role of extralinguistic factors in manipulation has been stressed. The role of stereotypes in political speech and advertisements has been shown. The peculiarities of gender stereotyping have been analyzed. Some techniques of manipulation were distinguished. The role of emotional factor has been underlined. The steps for further research have been advised.