Стимулювання просоціальної активності особистості засобами соціокультурної анімації

Abstract

The article highlights the issues of stimulating prosocial activity as an important component of further development of the individual, the formation of his/her independence, responsibility, personal maturity as a basis for the realization of the individual’s creative potential and his/her full socialization. Self-development of the individual is carried out through the disclosure and implementation of his/her internal for cesin the process of co-creation, cooperation with other people. In the context of a decrease in the general level of the youth’s social activity has been actualized the problem of introducing soft, non-directive ways of the development of the specified quality, among which special attention is paid to the stimulation of prosocial activity. Stimulation is closely related to the motivation of the individual, and the development of internal motives occurs through the transition from externaltoin ternal ones. Therefore, it is important first of all to actively develop socially significant motives such as duty, responsibility, mutual assistance. The author substantiates there quest for the introduction of innovative resources to increase social activity of the younger generation, but not just activity in society, but one that has a socially acceptable and socially useful orientation. In this regard, socio-cultural animation is a powerful resource for the development and stimulation of prosocial activity of the individual. Socio-cultural animation is defined as anactivity a imedat developing and changing the social communication of people, social structures and improving the conditions for the actions of individuals and social groups. On the other hand, animation is a way of carrying out socio-cultural work in various spheres of social activity. Today, animation is becoming a means of social transformation, asspecial attention is paid to the creative development of the individual in society and at the same time the improvement of society through the transformative activities of man himself. In the process of stimulating the individual to prosocial activity an important role belongs to a specialist, a social educator, who, acting as a socio-cultural animator, stimulates, "inspires" the individual to self-disclosure, self-development and self-help through active prosocial transformational activity, and the leading task of the animatoris not only to help people adapt to the socio-cultural environment, but also to involve the individual increative self-expression, to provide conditions for the free development of the personality. Prospects for further research are seen in the study of the uniqueness of socio-cultural and pedagogical animation activities of specialists in children's multicultural environment.