Концептуальне значення білого кольору у мовленнєвій картині світу (англ.)

Abstract

The article deals with the attempt to identify the conceptual meaning of white color in different languages and cultures of the world, its coincidence and differences of which are determined by the specificity of color perception, the historical and cultural traditions of a particular ethnic group. Color has the ability to denote a wide range of features, its richness of associative and symbolic meanings. It has been proved that colors affect human consciousness in different way. Therefore, the versatility of this category increases the interest of scientists in the comprehensive study of the history of color names, associations embedded in linguistic and social practice, analysis of national and cultural features of designation in different languages, linguistic aspects of the formation and functioning of colors, the specifics of the use of their symbolism. Linguistic investigations is aimed at studying the specifics of visual perception and the organization of the color continuum in the consciousness of the linguistic medium, as it is proved that the linguistic picture of the world and the color scheme of each individual people are in accordance with its intelligence, experience, living conditions, aesthetic preferences. The primary meaning of color is the direct naming of the the object's color, which was associated with the idea of light, purity, life, joy, solemnity. Factual material proves that the conceptual meaning of color white is positive in many languages of the world. The prospects for the study of color tokens are connected with the study of their symbolic aspect within different cultural areas, with the study of psychophysiological peculiarities of color perception of a particular ethnic group.